{"id":4503,"date":"2014-08-19T14:30:00","date_gmt":"2014-08-19T14:30:00","guid":{"rendered":"https:\/\/evssolutions.com\/implementing-fraud-prevention-solutions-for-emv-cards\/"},"modified":"2023-04-12T17:59:23","modified_gmt":"2023-04-12T17:59:23","slug":"implementing-fraud-prevention-solutions-for-emv-cards","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/implementing-fraud-prevention-solutions-for-emv-cards\/","title":{"rendered":"Implementing Fraud Prevention Solutions for EMV Cards"},"content":{"rendered":"

Although a lot of technological advances began in
\nthe United States, when it comes to the security of credit card transactions,
\nwe have lagged behind much of the world. But that will be changing as EMV cards
\nbecome more commonly used here. Also known as chip cards, there is a small microchip embedded in them for enhanced security. EMV cards (named for the companies that
\npioneered them: Europay, MasterCard and Visa) have become the standard in much
\nof Western Europe because of their ability to allow secure transactions over traditional cards. Using the old-fashioned
\nmagnetic strip credit cards practically invites identity theft. Instead of
\nrelying only on a signature and visual inspection of a credit card, the EMV
\ncard requires use of a PIN and the additional data programmed into microchip,
\nwhich provide greatly enhanced security.<\/span><\/p>\n

EMV cards will eventually replace
\nordinary magnetic stripe cards. There are already a number of merchants in
\nWestern Europe who no longer accept the magnetic strip cards. As
\nthe far more secure EMV cards make their way into the United States, your
\nbusiness will need the ability to accept them.<\/span>While first used only for point of sale and ATMs,
\nmore new equipment has recently been developed which will support card not
\npresent transactions over the telephone and Internet. Whether your business
\nrelies on telephone, Internet or in-store purchasing, EMV cards will become
\nmore prevalent and eventually the norm for doing business. With any new
\ntechnology, difficulties can come with the benefits. Processing these more
\nadvanced cards will require both new hardware and knowledge, which few of us
\npossess.<\/span><\/p>\n

You cant afford to be left behind as methods of purchase change. In
\norder to benefit from changes in technology, you will need help from the
\nexperts. Let EVS guide you in the right direction of <\/span>fraud prevention<\/a>
\nin this new generation of EMV cards.<\/span><\/p>\n


<\/span><\/p>\n

[Contributed by EVS Marketing]<\/span><\/p>\n<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Although a lot of technological advances began in the United States, when it comes to the security of credit card transactions, we have lagged behind much of the world. But that will be changing as EMV cards become more commonly<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4503"}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4503"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4503\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}