In case you havent noticed, cell phones are no longer just
\nfor talking and texting. Were living in a society that willingly wants to
\ncarry all of their information on one device rather than carrying multiple
\nitems like credit cards, coupons and loyalty cards.<\/p>\n
Mobile commerce
As mobile commerce technology continues to be rolled out to
Mobile-optimized web
Whether you are creating a mobile app to encompass these
\ntechnology is growing- fast<\/strong><\/p>\n
\nconsumers for convenience and integration more and more of them are taking
\nadvantage of the features on their smartphones. So what about when an account
\ncomes up short on money and the user wasnt the one who spent it? Most
\nconsumers see this integration as convenient and easy-to-use but generally
\nforget about the security aspect. The problem is that consumers are more than
\nwilling to share their confidential financial information in order to use these
\nfeatures for mobile transactions.<\/p>\n
\npage security<\/strong><\/em><\/p>\n
\nfeatures or a mobile-optimized web page security and fraud prevention<\/a>
\nneed to be top priority. These apps generally have the ability to access
\nconsumer information without that consumers knowledge. Information such as a
\nphone number, device ID and location are easily captured from apps and HTML5
\nsites. This information can be of use when trying to acquire new customers,
\nincrease loyalty and learn about customer buying habits, so long as its
\nprotected. You must gain consumer trust and confidence while they are connected
\nto you or your app. In order to maintain consumer confidence in this
\nenvironment, it is the responsibility of the merchant to keep consumer
\ninformation safe and secure.<\/p>\n