{"id":4547,"date":"2014-02-21T18:56:00","date_gmt":"2014-02-21T18:56:00","guid":{"rendered":"https:\/\/evssolutions.com\/how-to-implement-age-verification-to-protect-your-business\/"},"modified":"2014-02-21T18:56:00","modified_gmt":"2014-02-21T18:56:00","slug":"how-to-implement-age-verification-to-protect-your-business","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/how-to-implement-age-verification-to-protect-your-business\/","title":{"rendered":"How to Implement Age Verification to Protect Your Business"},"content":{"rendered":"

With todays technology and easily accessible information on
\nthe Internet, its possible for consumers of all ages to purchase almost
\nanything with little verification.<\/p>\n

<\/p>\n

Selling age-restricted
\nproducts such as alcohol, tobacco, gambling responsibly<\/strong><\/p>\n

Its your responsibility to protect your customers and keep
\ngoods and services intended for adults out of the reach of children. To prevent
\nfraud and protect your services and goods, identity
\nverification solutions<\/a> are critical to success. These solutions will allow
\nyou to verify customers by personally identifiable information when your products
\nand services are being purchased online. The results of these solutions are a
\nsafer online environment for all customers and online shoppers and less
\nfraudulent activity.<\/p>\n

Use a layered
\nauthentication method for underage consumers<\/strong><\/p>\n

If your product is appropriate for consumers who are under
\nage,
dynamic
\nKBA<\/a> can be used as part of your layered authentication method for obtaining
\nVerifiable Parental Consent under
COPPA<\/a>. In
\norder to appropriately implement KBA, the solution must generate multiple-choice
\nquestions that require an adequate number of possible answers to ensure that
\nthe probability of correctly guessing the answer is low. The questions must
\nalso be at a sufficient level of difficulty that a child age 12 or under could
\nnot reasonably know the answers to.<\/p>\n

When developing how you want your age verification solution
\nto work we recommend the following capturing basic customer information such
\nas:<\/p>\n