{"id":4548,"date":"2014-02-13T22:09:00","date_gmt":"2014-02-13T22:09:00","guid":{"rendered":"https:\/\/evssolutions.com\/increase-mobile-application-security-to-avoid-fraud\/"},"modified":"2014-02-13T22:09:00","modified_gmt":"2014-02-13T22:09:00","slug":"increase-mobile-application-security-to-avoid-fraud","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/increase-mobile-application-security-to-avoid-fraud\/","title":{"rendered":"Increase Mobile Application Security to Avoid Fraud"},"content":{"rendered":"<p>Cell phones are no longer just for talking and texting.<br \/>\nWere headed toward a society that willingly wants to carry all of their<br \/>\ninformation on one device rather than carrying multiple items like credit<br \/>\ncards, coupons and loyalty cards. Mobile commerce technology continues to be<br \/>\nrolled out to consumers for convenience and payments integration. So what<br \/>\nhappens when an account comes up short on money and the user wasnt the one who<br \/>\nspent it? <a href=\"https:\/\/www.electronicverificationsystems.com\/Resources\/Blog\/Why-Small-Businesses-Should-Pay-Attention-to-Mobile-Payment-Fraud.aspx\">Mobile<br \/>\npayments fraud<\/a> is becoming a growing issue as more applications are<br \/>\ncreated. Most consumers see this integration as convenient and easy-to-use but<br \/>\ngenerally forget about the security aspects. Consumers are more than willing to<br \/>\nshare their confidential financial information in order to use these features<br \/>\nfor mobile transactions.<\/p>\n<p>Whether you are creating a mobile app to encompass these<br \/>\nfeatures or a mobile-optimized web page, security needs to be top priority.<br \/>\nThese apps generally have the ability to access consumer information without<br \/>\nthat consumers knowledge. Information such as a phone number, device ID and<br \/>\nlocation are easily captured from apps and HTML5 sites. This information is<br \/>\nvaluable and can be of use when trying to acquire new customers, increase<br \/>\nloyalty and learn about customer buying habits. Its crucial to keep this<br \/>\ninformation protected and out of the hands of fraudsters. You must build<br \/>\nconsumer trust and confidence while they are connected to you or your app. In<br \/>\norder to maintain consumer confidence in this environment, it is the<br \/>\nresponsibility of the merchant to keep their information safe and secure.<\/p>\n<p>Mobile transactions provide consumers with flexibility,<br \/>\nconvenience and value while offering merchants the ability to reach their<br \/>\ncustomers, learn more about them and specifically measure the effectiveness of<br \/>\nmobile marketing programs. When building mobile technology that has the ability<br \/>\nto capture and store personally identifiable information, companies should take<br \/>\ninto consideration how security will be maintained. Through <a href=\"https:\/\/www.electronicverificationsystems.com\/solutions\/\">identity<br \/>\nverification and authentication<\/a>, merchants are able to confirm that a user<br \/>\nis who they say they are prior to a transaction being approved. Verifying an<br \/>\nidentity will help keep your data secure and fraudsters out of your<br \/>\nsystem.<span> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[Contributed by EVS Marketing]<\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cell phones are no longer just for talking and texting. Were headed toward a society that willingly wants to carry all of their information on one device rather than carrying multiple items like credit cards, coupons and loyalty cards. Mobile<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4548"}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4548"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4548\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}