{"id":4552,"date":"2014-01-30T21:08:00","date_gmt":"2014-01-30T21:08:00","guid":{"rendered":"https:\/\/evssolutions.com\/the-benefits-of-dynamic-kba\/"},"modified":"2014-01-30T21:08:00","modified_gmt":"2014-01-30T21:08:00","slug":"the-benefits-of-dynamic-kba","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/the-benefits-of-dynamic-kba\/","title":{"rendered":"The Benefits of Dynamic KBA"},"content":{"rendered":"

With identity theft recognized as one of the fastest growing
\ncrimes, the trust of consumers and businesses can be challenging based on the
\nfear of becoming a victim of fraud and suffering financial losses. By using a dynamic
\nknowledge-based authentication (KBA) solution<\/a> you can quickly verify someones
\nidentity and protect both your customers and business from fraud.<\/p>\n

Dynamic KBA works by presenting a series of multiple-choice
\nquestions to which only the person being verified knows the answer. These
\nquestions are dynamically generated and do not require a previous relationship
\nwith the consumer. They can be used in a variety of situations from account
\nestablishment to existing customers requesting account changes. If your KBA
\nsolution accesses public data records instead of credit data, then typically the
\nquestions are based on previous addresses, a person the consumer knows or
\nvehicles he or she has owned. Credit-based questions are usually about mortgage
\npayments or credit cards.<\/p>\n

Dynamic KBA is often confused with the static questions some
\ncompanies use such as, What is your mothers maiden name? or What is the name
\nof your favorite pet? These static questions are based on shared secrets which
\nthe consumer chooses and provides the answers to them self. This means you must
\nhave a prior relationship with the consumer before these questions can be
\npresented. Instead, dynamic KBA is intuitive and develops questions on-the-fly
\nusing information found within a consumers data record. Dynamic KBA gives your
\nbusiness a tool that can be used in multiple situations because it is able to
\nidentify consumers at the beginning of a relationship and after one has already
\nbeen established.<\/p>\n

Overall, no matter what industry<\/a>
\nyou are in, deploying a dynamic KBA solution shows your customers that you are
\nserious are protecting their identity and raises their confidence in your
\nbusiness so you are able to build a better, long-term relationship with them. <\/p>\n

<\/p>\n

[Contributed by EVS Marketing]<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

With identity theft recognized as one of the fastest growing crimes, the trust of consumers and businesses can be challenging based on the fear of becoming a victim of fraud and suffering financial losses. By using a dynamic knowledge based<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4552","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4552"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4552\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}