Massive amounts of data are constantly being generated about
\nconsumers and everything they do online. Data brokers are compiling information
\nand selling it without fully verifying or authenticating the data. Which in
\nturn, pulls incorrect results for many consumers. Data brokers sell information
\nto retailers and marketers, generally, for advertising and market research
\npurposes. But why are these retailers paying big bucks for information that
\nisnt accurate?<\/p>\n
Acxiom<\/a>, one of the countrys When trying this website out, the majority of EVS<\/a> employees saw many <\/p>\n [Contributed by EVS Marketing]<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Massive amounts of data are constantly being generated about consumers and everything they do online. Data brokers are compiling information and selling it without fully verifying or authenticating the data. Which in turn, pulls incorrect results for many consumers. Data<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4592"}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4592"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4592\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nlargest data brokers, recently revealed a website called AboutTheData.com<\/a>. This website allows consumers to
\nview what information is in Acxioms database and verify if its accurate or
\nnot. Acxiom claims to have a massive database that holds information on 190
\nmillion consumers. However, much of the information within the database is
\nincorrect, including information on education level, ethnicity and income
\nlevel. There is a potential opportunity for fraud in this website that
\nthreatens consumers who are not aware of it. If an identity thief or fraudster
\nknows your basic information such as name, address, email address, and last
\nfour of SSN, they are able to access your information and correct it without
\nany regulation.<\/p>\n
\nflaws in their results. Information such as age, birth date, martial status,
\nchildren, estimate household income and numerous household interests were
\nincorrect. There should be a process for retrieving, correcting and
\nsubmitting this information that is safe and secure for all consumers and
\nincludes a method of identity
\nverification and authentication<\/a> before updates to personal information are
\nconfirmed. <\/p>\n