{"id":4639,"date":"2013-03-06T14:02:00","date_gmt":"2013-03-06T14:02:00","guid":{"rendered":"https:\/\/evssolutions.com\/syncing-social-accounts-threaten-security\/"},"modified":"2013-03-06T14:02:00","modified_gmt":"2013-03-06T14:02:00","slug":"syncing-social-accounts-threaten-security","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/syncing-social-accounts-threaten-security\/","title":{"rendered":"Syncing Social Accounts Threaten Security"},"content":{"rendered":"
<\/p>\n
Social
Twitter is already notorious for its, what now seems
[Contributed by EVS Marketing] <\/p>\n<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Social payments are quickly on the rise and there is no doubting that online security measures will need to adapt to this craze. Social payments started on Facebook and are quickly moving to other social media platforms. Twitter recently announced<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4639","post","type-post","status-publish","format-standard","hentry","category-identity-verification"],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4639"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4639\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\npayments<\/a> are quickly on the rise and there is no doubting that online
\nsecurity measures will need to adapt to this craze. Social payments started on
\nFacebook and are quickly moving to other social media platforms. Twitter
\nrecently announced a partnership with American Express that will allow avid
\ntweeters to make
\npurchases by using a hashtag<\/a>. Using their technology, Card Sync, users will
\nlink their bank account to their Twitter account. Once a user tweets using the
\nappropriate hashtag, American Express will tweet the user confirming the
\npurchase and then ask the user to tweet back a confirmation hashtag. While this
\nmay sound great to on the fly shoppers and bargain hunters, this could cause a
\nheadache for American Express down the road.<\/p>\n
\nharmless, hackings. As of now, having your Twitter account hacked may cause a
\nfew PR disasters for some brands, but the damage is minimal. What happens when
\nhackers get the word that Twitter accounts will now be linked to bank accounts?
\nTwitter will turn into one of the most sought after social sites to attack.
\nWithout properly implementing identity
\nverification<\/a> of any kind, hackers will be able to access these valuable accounts
\nwith a handle and password. Those are the only things standing in the way of a
\nusers bank account and an identity thief. If social sites start using this
\nsyncing technology more heavily, it will be important that they reassess their fraud
\nprevention solutions<\/a> to better authenticate someone who is trying to access
\nan account. While the convenience of this new technology is easy to be blinded
\nby, companies must take it upon themselves to protect their customers and their
\nbrand name. As social payments grow, companies will need to better educate
\ntheir staff about the risks before its too late.<\/p>\n<\/p>\n