<\/p>\n
When I hear people say that shopping is
So what is the real solution?
Some e-commerce companies have taken
Many <\/span>online retailers<\/span><\/a> are
<\/span><\/p>\n [Contributed by Shea Allen, Account Specialist]<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" When I hear people say that shopping is fun, it blows my mind. I really consider getting a tooth pulled to be a more worthwhile event. Going to the store for a purchase often equals long lines and headaches. Thank<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4646"}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4646"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4646\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nfun, it blows my mind. I really consider getting a tooth pulled to be a more
\nworthwhile event. Going to the store for a purchase often equals long lines and
\nheadaches. Thank goodness for the Internet! It has created a more efficient,
\nless time consuming way of commerce, but it does bring with it a new terror. At
\na time when there is an estimated 10,000 identity theft rings in the U.S. alone,
\nthe <\/span>lack of authentication in ecommerce<\/span><\/a> is more than a little alarming. <\/span><\/p>\n
\nObviously, no one wants to verify their full nine-digit social security number
\nwhen purchasing a new flat screen, but I believe that most individuals would
\nwelcome some added security with their purchases. To understand the complexity
\nof the problem, we have to recognize that there is a big difference between
\nverifying an individuals information and authenticating it. A company may be
\nable to match the name and billing address of an individual with a credit card.
\nThis would mean that information has been verified, but how do I know that John
\nDoe is really John Doe? <\/span><\/p>\n
\nsteps to remedy this problem by only shipping to the billing address of the credit
\ncard. While this is a good practice, it is not a viable, long-term answer. In
\nsome cases of credit card theft, the perpetrators have actually shipped
\npackages to the correct billing address of the individual and intercepted the
\npackage from their porch. The real key in combating ecommerce fraud is having proper
\n<\/span>authentication systems<\/span><\/a> in
\nplace at the point of sale.<\/span><\/p>\n
\nrecognizing the need for this protection for their customers and themselves. In
\nresponse they are implementing methods, such as <\/span>Knowledge Based Authentication<\/span><\/a> to truly authenticate their consumers. This offers peace of
\nmind to the individual and prevents significant loss to the company. The real
\nquestion is when are more <\/span>ecommerce shopping carts<\/span><\/a>
\ngoing to follow suite and show that they are serious about fraud
\nprevention? When that day comes it will
\nbe a positive and welcomed change to merchants and customers alike.<\/span><\/p>\n