{"id":4672,"date":"2012-10-19T15:30:00","date_gmt":"2012-10-19T15:30:00","guid":{"rendered":"https:\/\/evssolutions.com\/importance-of-fraud-prevention-for-business-startups\/"},"modified":"2012-10-19T15:30:00","modified_gmt":"2012-10-19T15:30:00","slug":"importance-of-fraud-prevention-for-business-startups","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/importance-of-fraud-prevention-for-business-startups\/","title":{"rendered":"Importance of Fraud Prevention for Business Startups"},"content":{"rendered":"

Starting a
\nbusiness today is no easy task, even for the most business savvy individuals.<\/span>As we all know, more and more businesses are
\ncreating an online presence and allowing consumers to purchase goods online;
\nmost startups are skipping the brick and mortar phase and going straight to
\nan online environment from traffic schools, ecommerce, colleges\/universities, payday
\nloans, insurance companies, gaming, and so on.<\/span>Online, businesses are open 24 hours a day, 365 days a year (being
\nclosed is simply unacceptable) and gone are the days of getting to personally
\nknow your customers or even seeing your customers.<\/span>Businesses must take action not only protect
\nthemselves from intrusions and attacks, but also protect their customers by
\nimplementing <\/span>fraud prevention measures<\/span><\/a> and ultimately saving them money by
\npreventing chargebacks.<\/span><\/p>\n

<\/p>\n

In a recent <\/span>study<\/span><\/a> performed by Javelin Strategy, the incidents of fraud
\nincreased 13% over the previous year and that figure is most likely to trend in
\nthe upcoming years.<\/span>The same study also
\nmentioned social behaviors on social networking sites and how easy it is to
\nobtain personal information such as dates of birth, pets names, vehicles (make
\nand color), schools attended, and so on.<\/span>Many businesses are still making use of whats known as static KBA
\n(knowledge based authentication) or shared secrets which are questions the
\ncustomer answers upon account creation such as: name of pet, name of favorite
\nvacation spot, and name of first boyfriend\/girlfriend; these types of questions
\nare no longer a true form of authentication due to individuals sharing this
\ninformation on social media websites.<\/span><\/p>\n

At EVS, we
\nknow fraud prevention and have been effectively fighting fraud for over 13
\nyears.<\/span>We offer what is known as <\/span>dynamic KBA<\/span><\/a> (knowledge based authentication),
\nwhich is a real-time authentication tool in which questions are created on the
\nfly and clients can present the questions to their customers.<\/span>The KBA questions are designed to be
\nnon-intrusive in nature and easy for the true ID holder to answers; however,
\nwould stump an identity thieve.<\/span><\/p>\n

EVS
\nunderstands the challenges business startups face and identity theft should not<\/strong> be one of them.<\/span>Give us a call today and find out how <\/span>EVS<\/span><\/a> can assist you in your fight against fraud.<\/span><\/span><\/p>\n


<\/span><\/span><\/p>\n

[Contributed by Eric Knapp, VP of Client Services]<\/span><\/span><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Starting a business today is no easy task, even for the most business savvy individuals.As we all know, more and more businesses are creating an online presence and allowing consumers to purchase goods online most startups are skipping the brick<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4672"}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4672"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4672\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}