{"id":4689,"date":"2012-08-17T15:18:00","date_gmt":"2012-08-17T15:18:00","guid":{"rendered":"https:\/\/evssolutions.com\/differentiate-mobile-payments-offerings-to-get-ahead\/"},"modified":"2012-08-17T15:18:00","modified_gmt":"2012-08-17T15:18:00","slug":"differentiate-mobile-payments-offerings-to-get-ahead","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/differentiate-mobile-payments-offerings-to-get-ahead\/","title":{"rendered":"Differentiate Mobile Payments Offerings to Get Ahead"},"content":{"rendered":"

By 2017, the mobile
\npayments market<\/a> is expected to reach $1.3 trillion as predicted by Juniper Research<\/a> yes, trillion. This
\nnumber will reach such a high altitude assuming that consumers that are unaware
\nof mobile payments now will jump on the bandwagon. Seeing how quickly people
\nare adapting to this new concept, its safe to say that these numbers will be
\nspot on in the next 5 years, or at least very close. The Mobile
\nPayments Strategy Report<\/a> noted that physical goods sales from
\nmobile\/nomadic devices will account for 30% of all e-commerce by 2017 as well.<\/p>\n

<\/p>\n

So what does this mean for businesses? As we have seen
\nbusiness move to almost 100% online, we are now starting to see it move from
\nonline to mobile. As mobile
\ncommerce<\/a>, mobile
\nbanking<\/a>, and mobile everything starts to become more mainstream, consumers
\nare going to start having higher expectations for mobile business. Just as
\nbrick and mortar stores do their best to serve their customers, mobile aspects
\nof those same companies will also have to adapt the means of making their
\ncustomers happy. Mobile consumers may love the convenience of on the go
\ntransactions, but they may not love the risks that come with it. Mobile
\nsecurity is major issue that businesses are trying to understand as they enter
\nthis newest move in technology.<\/p>\n

Now that most financial institutions and retail stores are
\noffering mobile features, they need to differentiate their solutions by
\nimplementing a mobile security system. By integrating identity
\nverification and authentication<\/a> into your mobile business, whether its
\nmobile banking or m-commerce, your company will stay above water when the mobile
\nrevolution<\/a> takes full force. The businesses that jump on the mobile
\nbandwagon without taking security into consideration may last temporarily, but
\nas mobile services become more popular they will lose to companies with secure
\noptions. The cost of mobile fraud
\nprevention<\/a> is better implemented sooner than later. By supporting mobile
\nsecurity measures now, your company can distinguish mobile offerings and
\noutlive those who do not.<\/p>\n<\/p>\n

[Contributed by EVS Marketing]<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

By 2017, the mobile payments market is expected to reach $1.3 trillion as predicted by Juniper Research yes, trillion. This number will reach such a high altitude assuming that consumers that are unaware of mobile payments now will jump<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-4689","post","type-post","status-publish","format-standard","hentry","category-phone-verification"],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4689"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4689\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}