{"id":4695,"date":"2012-07-25T18:57:00","date_gmt":"2012-07-25T18:57:00","guid":{"rendered":"https:\/\/evssolutions.com\/identity-verification-can-ease-online-transaction-woes\/"},"modified":"2023-04-12T17:59:48","modified_gmt":"2023-04-12T17:59:48","slug":"identity-verification-can-ease-online-transaction-woes","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/identity-verification-can-ease-online-transaction-woes\/","title":{"rendered":"Identity Verification Can Ease Online Transaction Woes"},"content":{"rendered":"<p><span>Online banking may be growing at a rapid and<br \/>\nsteady rate, but when it comes to processing personal and payment information,<br \/>\ne-commerce takes the cake. Online transactions make shopping &amp; paying online<br \/>\neasy and convenient, but many consumers are hesitant to jump right in.<br \/>\nAccording to a study by Site<br \/>\nJabber, the number one fear of online users is the fear of credit card<br \/>\ninformation being stolen.<span><span><\/span>This fear is closely followed by the fear of<br \/>\npersonal information being sold or shared by the company to other entities for<br \/>\nmaluse. As the popularity of online transactions increases, companies need to<br \/>\nadpat their online models to cater to their consumers. Some businesses may<br \/>\nthink this does not apply for them if they are not a <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/Resources\/Blog\/The-Natural-Evolution-of-Retail.aspx\" style=\"cursor: text;\"><span>online retailer<\/span><\/a><span>, but consumers are using credit cards and debit cards to pay for<br \/>\nsubcriptions, membership fees, and bills. Any business that uses their site to<br \/>\ncollect credit card information needs to implement a strong fraud prevention<br \/>\nstrategy.<\/span><\/span><br _moz_dirty=\"true\"><\/p>\n<p><font face=\"AZBY\"><img decoding=\"async\" src=\"https:\/\/evssolutions.com\/wp-content\/uploads\/sites\/7\/Screen-Shot-2012-07-25-at-10.15.31-AM.png\" alt=\"payment types\" title=\"payment types\"><\/font><br _moz_dirty=\"true\"><\/p>\n<p><span><span><!--StartFragment--><\/span><\/span><br _moz_dirty=\"true\"><\/p>\n<p><span>It is predicted that by 2015<br \/>\nthere will be around 200 million online shopppers in the US. A study by <\/span><span>invesp<\/span><span> also<br \/>\npredicts that in 2015, mobile e-commerce will grow by 23.8 billion. In order to<br \/>\nstay above these outstanding numbers, sites must implement secrutiy beyond<br \/>\nsimple passwords and usernames. By adding <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/solutions\/\" style=\"cursor: text;\"><span>identity verification and authentication<\/span><\/a><span> as a means of protection, sites can add another layer<br \/>\nof security before information is processed. This can help protect against<br \/>\nstolen information being processed by creating a series of security questions that are based off the true identity&#8217;s information. Lets<br \/>\nsay a consumer used to live on Cherry Street  a security question would be<br \/>\ncreated based off this information. Answers would look and feel like the<br \/>\ncorrect one (such as Apple Street or Maple Street) but only the true account<br \/>\nowner could answer it. If companies adopt more secure means of payments, more<br \/>\nconsumers would be open to starting or continuing business with a site.<\/span><br _moz_dirty=\"true\"><\/p>\n<p><span><img decoding=\"async\" src=\"https:\/\/evssolutions.com\/wp-content\/uploads\/sites\/7\/Screen-Shot-2012-07-25-at-10.16.09-AM.png\" alt=\"online purchase\" title=\"online purchase\"><\/span><br _moz_dirty=\"true\"><\/p>\n<p>[Contributed by EVS Marketing]<br _moz_dirty=\"true\"><\/p>\n<p><!--EndFragment--><\/p>\n<p><br _moz_dirty=\"\"><\/p>\n<p><span><span><br \/><\/span><\/span><br _moz_dirty=\"true\"><\/p>\n<p><!--StartFragment--><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online banking may be growing at a rapid and steady rate, but when it comes to processing personal and payment information, e commerce takes the cake. Online transactions make shopping &amp; paying online easy and convenient, but many consumers are<\/p>\n","protected":false},"author":40,"featured_media":4696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-4695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identity-theft"],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4695"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media\/4696"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}