{"id":4720,"date":"2012-05-01T16:01:00","date_gmt":"2012-05-01T16:01:00","guid":{"rendered":"https:\/\/evssolutions.com\/a-faceless-society-needs-kba\/"},"modified":"2012-05-01T16:01:00","modified_gmt":"2012-05-01T16:01:00","slug":"a-faceless-society-needs-kba","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/a-faceless-society-needs-kba\/","title":{"rendered":"A Faceless Society Needs KBA"},"content":{"rendered":"<p><span>If youre like me,<br \/>\nthere are very few times that youll be found inside of a bank or purchasing a<br \/>\nbig ticket item in a store.<span> <\/span>Its true<br \/>\nthere are definitely people that set up their tents for black Friday deals, and<br \/>\nI have yet to see the day that my grandmother has made an online purchase.<span> <\/span>Although that may be the case, for most<br \/>\npeople, online transactions are becoming very commonplace.<span> <\/span>From EBay to <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/industries\/banking.aspx\"><span>online banking<\/span><\/a><span>, the Internet has become a necessity<br \/>\nin our day to day lives.<\/span><\/p>\n<p><!--StartFragment--><\/p>\n<p><span>The real question is<br \/>\nhow do we combat identity theft in a faceless society?<span> <\/span>What is going to keep someone from stealing<br \/>\nmy wallet or my credit card and essentially become me to an online<br \/>\nmerchant?<span> <\/span>If someone has stolen my<br \/>\nwallet, they may have my current address, phone number; credit card info and<br \/>\nGod forbid my social security number.<span> <\/span>They will be able to answer some basic questions when prompted.<span> <\/span>So what keeps this individual from committing<br \/>\nidentity theft?<span> <\/span>Knowledge Based<br \/>\nAuthentication.<span> <\/span><\/span><\/p>\n<p><span>A number of <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/solutions\/identifraud-corporate\/\"><span>businesses<\/span><\/a><span> from ecommerce, payday lenders,<br \/>\npayment processors, mortgage companies, investment firms and numerous others<br \/>\nhave seen the need for KBA.<span> <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/products\/knowledge-based-authentication.aspx\">Knowledge<br \/>\nbased authentication<\/a> is a series of out of wallet questions that only the<br \/>\ntrue identity holder can answer.<span> <\/span>Although someone may steal a consumers wallet, they wont know that the<br \/>\nindividual lived at 110 Fraud Street 10 years ago or that their old roommates<br \/>\nname was Jane Doe.<span> <\/span>This type of added<br \/>\nsecurity is essential. <span><\/span><\/span><\/p>\n<p><span>Knowledge based<br \/>\nauthentication is the glue that holds <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/products\/id-verification.aspx\"><span>identity verification<\/span><\/a><span> together.<span> <\/span>It saves businesses time and money by<br \/>\nestablishing that an individual is who they claim to be at the point of<br \/>\nsale.<span> <\/span>At the same time, it provides<br \/>\nreassurance to consumers that merchants take their protection seriously and<br \/>\nadded piece of mind that it will be that much more difficult for a fraudster.<span> <\/span><\/span><\/p>\n<p><span>This is why <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/\"><span>Electronic Verification System<\/span><\/a><span> provides an all in one solution with<br \/>\nKBA.<span> <\/span>It isnt something that should be<br \/>\nadded to the identity verification puzzle.<span> <\/span>It is an essential piece thats necessary to combat identity theft.<span> <\/span><\/span><\/p>\n<p><span><span><br \/><\/span><\/span><\/p>\n<p><span>[Contributed by Shea Allen, Verification Specialist]<\/span><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If youre like me, there are very few times that youll be found inside of a bank or purchasing a big ticket item in a store. Its true there are definitely people that set up their tents for black Friday<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,38],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4720"}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4720"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4720\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}