{"id":4731,"date":"2012-03-06T21:43:00","date_gmt":"2012-03-06T21:43:00","guid":{"rendered":"https:\/\/evssolutions.com\/should-consumers-be-less-concerned-about-id-theft\/"},"modified":"2012-03-06T21:43:00","modified_gmt":"2012-03-06T21:43:00","slug":"should-consumers-be-less-concerned-about-id-theft","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/should-consumers-be-less-concerned-about-id-theft\/","title":{"rendered":"Should Consumers Be Less Concerned About ID Theft?"},"content":{"rendered":"<p><span>According to new research from <\/span><span>Cardbeat<\/span><span> as outlined in a recent press release, consumers are less<br \/>\nconcerned about ID Theft and more confident about their financial institutions<br \/>\nability to prevent and notify consumers of breaches. Still, <\/span><span>a majority (64%) of U.S. consumers still see<br \/>\nidentity theft as a growing problem, down from 72% in 2007.<\/span><br class=\"k-br\"><\/p>\n<p><!--StartFragment--><\/p>\n<p><span>Merchants, processors and <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/industries\/banking.aspx\" title=\"financial institutions\" style=\"cursor: text;\"><span>financial<br \/>\ninstitutions<\/span><\/a><span> have made extraordinary<br \/>\nstrides in recent years to authenticate customers and prevent fraudulent<br \/>\ntransactions. Much of the decline in concern (or increase in confidence,<br \/>\ndepending on how you look at it) has to be given to these institutions and<br \/>\ntheir response to the market. Still, 64% of the population believes <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/resources\/blog\/category\/Identity+Theft\/\" title=\"ID theft\" style=\"cursor: text;\"><span>ID<br \/>\ntheft<\/span><\/a><span> is a problem, and one can only infer that that<br \/>\nshows some lack of confidence in general <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/solutions\/\" title=\"fraud prevention strategies\" style=\"cursor: text;\"><span>fraud<br \/>\nprevention strategies<\/span><\/a><span>. Multi-factor online<br \/>\nauthentication has become a mainstay, authenticating customers with predefined<br \/>\nquestions as well as something they have such as a text to a cellphone or a<br \/>\ncookie in a browser. Thats an improvement, but it stops short of truly<br \/>\nidentifying a customer. After all, cell phones are easily stolen and computers<br \/>\ncache are rarely emptied.Merchants and financial institutions should look<br \/>\nto out-of-wallet questions to further <\/span><a href=\"https:\/\/www.electronicverificationsystems.com\/solutions\/identifraud\/\" title=\"authenticate customers\" style=\"cursor: text;\"><span>authenticate<br \/>\ncustomers<\/span><\/a><span> as part of their multi-factor approach. Its<br \/>\ncheap, reliable, and proven effective. <\/span><br class=\"k-br\"><\/p>\n<p><span><br \/><\/span><br class=\"k-br\"><\/p>\n<p><span>[Contributed by Jeff Davis, President &amp; CEO]<\/span><br class=\"k-br\"><\/p>\n<p><br class=\"k-br\"><\/p>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to new research from Cardbeat as outlined in a recent press release, consumers are less concerned about ID Theft and more confident about their financial institutions ability to prevent and notify consumers of breaches. Still, a majority (64%) of<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34,36],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4731"}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4731"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4731\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}