{"id":4742,"date":"2012-01-24T19:49:00","date_gmt":"2012-01-24T19:49:00","guid":{"rendered":"https:\/\/evssolutions.com\/the-natural-evolution-of-retail\/"},"modified":"2012-01-24T19:49:00","modified_gmt":"2012-01-24T19:49:00","slug":"the-natural-evolution-of-retail","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/the-natural-evolution-of-retail\/","title":{"rendered":"The Natural Evolution of Retail"},"content":{"rendered":"

Our shopping habits have evolved. We used to make our rounds
\nto the brick-and-mortar stores to fill our needs, stopping at multiple shops
\nuntil we found the best deal. The Internet enhanced the process by adding
\nunlimited pricing, reviews and shopping option data to the decision process. Mobile
\nInternet has made price shopping as easy as a scan and search (and maybe even
\nthe final purchase). The National Retail Federation in a recent blog post
\ndescribes the next shopping evolution as Store 3.0<\/a>. In
\nthe NRFs scenario, we stumble upon an interesting item through media on our
\niPad, research the item, price shop, and then finally find it in stock at a
\nlocal retailer. Thats pretty accurate.<\/span><\/p>\n

<\/p>\n

They described to perfection my familys 2011 Christmas
\nshopping process, except we never made it to a store. We made Cyber Monday
\npurchases from our iPhones, Black Friday deals from our laptops, and last
\nminute pleas from our tablets. It went smoothly, but I couldnt help but notice
\nhow easily retailers have made completing the next purchase. Apps and browsers
\nstore personal information. More times than not, I wasnt asked for any
\nadditional verification<\/a>
\ninformation to complete a sale. If the website didnt store my credit card and
\npersonal data, the browser did. Its evident that retailers are falling into
\nthe trap of believing what you have is the answer to who you are. How easy
\nwould it be for a would-be criminal with an unlocked device to visit a browsers
\nhistory and order a new wardrobe? <\/span><\/p>\n

Retailers need to adapt to Store 3.0 and the new types of
\nfraud. Out of wallet questions<\/a> are an easy and effective way to verify a customer.
\nYes, its possibly slightly more hassle for the customer, however Its
\nsignificantly less hassle than arguing a fraudulent charge. <\/span><\/p>\n

[Contributed by Jeff Davis, President and CEO]<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Our shopping habits have evolved. We used to make our rounds to the brick and mortar stores to fill our needs, stopping at multiple shops until we found the best deal. The Internet enhanced the process by adding unlimited pricing,<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[],"class_list":["post-4742","post","type-post","status-publish","format-standard","hentry","category-identity-verification"],"acf":[],"_links":{"self":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/comments?post=4742"}],"version-history":[{"count":0,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/posts\/4742\/revisions"}],"wp:attachment":[{"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/media?parent=4742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/categories?post=4742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/evssolutions.com\/wp-json\/wp\/v2\/tags?post=4742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}