{"id":4810,"date":"2014-11-13T14:06:40","date_gmt":"2014-11-13T14:06:40","guid":{"rendered":"https:\/\/evssolutions.com\/real-age-verification-getting-beyond-the-button\/"},"modified":"2014-11-13T14:06:40","modified_gmt":"2014-11-13T14:06:40","slug":"real-age-verification-getting-beyond-the-button","status":"publish","type":"post","link":"https:\/\/evssolutions.com\/insights\/real-age-verification-getting-beyond-the-button\/","title":{"rendered":"Real Age Verification \u2013 Getting Beyond the Button"},"content":{"rendered":"

In their most basic form, age screeners only require users to click a button to confirm that they are of age (often with the “right” option green, and the “wrong” option red).  Other iterations of this approach may require a user to check a box or enter their date of birth.  Few people would attempt to argue that such requirements would actually prevent underage purchase, but those who need evidence that these screeners are ineffective can refer to this study<\/a> by the University of North Carolina.<\/p>\n

The reality is that physical locations that sell or serve age-restricted products are required to check IDs for a reason, namely that underage buyers will use deceit to access the products.  This reality is not lost on Website owners, designers, or developers responsible for implementation of these age screeners – most don’t actually expect them to work.  There are three reasons why these types of age screeners are still prolific online:<\/p>\n