Mobile Security Trends and Shopping

have suggested that at least 50 percent of users will access the
Internet via a mobile device by the end of the year. With the increased use of
mobile devices on the rise, that means consumers are putting their personal
information at an increased risk as well. Users are eager to use their devices
for everyday use and especially during the holiday shopping season. This Cyber
Monday, PayPal
tripled their mobile payment volume from last year. Other retail giants like
PriceGrabber saw a significant change in traffic and sales due to mobile
technology. They had a 3,230% increase of smartphone traffic and a 775%
increase of traffic coming from tablets. There is no doubting that mobile
technology is changing how consumers interact with businesses and vice versa.

With mobile being a major aspect of business now, it has
changed the security landscape as well. Some experts have even described the
consumer data scope as a triangular relationship among cloud computing, mobile
devices, and security. With more mobile data than ever, that puts the consumer
and businesses reputations right in the middle of that triangle. With more
mobile devices in use and more applications and mobile
platforms available, its to no wonder than the security landscape
has changed. One of the five mobile security trends outlined by is
that mobile authentication is becoming more complex. While users value
security, they also (sometimes more) value convenience. Many consumers prefer a
single-sign on option that offers little to no real verification that the user
is who they claim to be. More companies and enterprises are pushing for more
in-depth authentication to secure their name and consumers.

As authentication becomes more mainstream, it will also
become more generic. As EVS touched on in a recent
, many authentication measures are becoming obsolete as social media
has opened the door to the answers of many standard questions
(i.e. What is your pets name? What is the name of your high school?). Ensure
your consumers and business are secure by implementing more complex
authentication measures that will prevent fraud
in smarter, not harder, way.

[Contributed by EVS Marketing]

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