With todays technology and easily accessible information on
the Internet, its possible for consumers of all ages to purchase almost
anything with little verification.
Selling age-restricted
products such as alcohol, tobacco, gambling responsibly
Its your responsibility to protect your customers and keep
goods and services intended for adults out of the reach of children. To prevent
fraud and protect your services and goods, identity
verification solutions are critical to success. These solutions will allow
you to verify customers by personally identifiable information when your products
and services are being purchased online. The results of these solutions are a
safer online environment for all customers and online shoppers and less
fraudulent activity.
Use a layered
authentication method for underage consumers
If your product is appropriate for consumers who are under
age, dynamic
KBA can be used as part of your layered authentication method for obtaining
Verifiable Parental Consent under COPPA. In
order to appropriately implement KBA, the solution must generate multiple-choice
questions that require an adequate number of possible answers to ensure that
the probability of correctly guessing the answer is low. The questions must
also be at a sufficient level of difficulty that a child age 12 or under could
not reasonably know the answers to.
When developing how you want your age verification solution
to work we recommend the following capturing basic customer information such
as:
- name
- address
- date of birth
- social security number
Once you obtain a users information you can check the
returned identity for minimum age requirements and potential fraudulent
activity. Depending on the quick results you can then decide whether to approve
or decline the transaction. Implementing dynamic KBA and age verification can
provide age-restricted products and services with the means of protecting
children under COPPA guidelines and saving you the time and money it takes to
recover loss due to fraud.
[Contributed by EVS Marketing]
