Even though Black Friday and Cyber Monday have come and gone,
online security measures should continue to be a priority for all online
businesses. While many companies, both enterprise and SMB, tend to focus on
website security through the major holiday shopping events, online fraud
prevention should be a concern 365 days of the year. Even companies that do
not have e-commerce driven sites should take cyber fraud as a major threat to
their business and consumers. While many consumers take it upon themselves to
practice safe web surfing, online security needs to start with the company.
Small businesses have a very different fight against online fraud than large
companies because they usually have different business models and dependencies
on websites.
Many small businesses do not have brick and mortar locations
and depend solely on their online presence. This puts an increase pressure on
small businesses to have secure websites and a strong fraud
prevention strategy. Small business owners need to take every precaution
possible to defend and maintain their reputation. Their business models are
much more intimate with their consumers and have a more direct line of
communication with their consumers. This very close relationship can be put at
risk with just one incident of mistrust. As a study conducted by Symantec
illustrates, an average of 9,314 malicious website are detected everyday
and 61% of malicious sites are regular sites that have been compromised. That
means that a site may be a threat to consumers without the business even
knowing. The best way to ensure that your sites security is not at risk is
implement a fraud prevention solution that helps to ensure that you really know
who is visiting your site. Identity
verification and authentication is a fast, easy, and cost efficient way to
test the identity of the people visiting your site. With knowledge-based-authentication,
questions are created in a way that only the true identity holder can answer.
Protect your business and consumers beyond the holiday season by implementing
fraud prevention measures that fit your business.
[Contributed by EVS Marketing]
