Cell phones are no longer just for talking and texting.
Were headed toward a society that willingly wants to carry all of their
information on one device rather than carrying multiple items like credit
cards, coupons and loyalty cards. Mobile commerce technology continues to be
rolled out to consumers for convenience and payments integration. So what
happens when an account comes up short on money and the user wasnt the one who
spent it? Mobile
payments fraud is becoming a growing issue as more applications are
created. Most consumers see this integration as convenient and easy-to-use but
generally forget about the security aspects. Consumers are more than willing to
share their confidential financial information in order to use these features
for mobile transactions.
Whether you are creating a mobile app to encompass these
features or a mobile-optimized web page, security needs to be top priority.
These apps generally have the ability to access consumer information without
that consumers knowledge. Information such as a phone number, device ID and
location are easily captured from apps and HTML5 sites. This information is
valuable and can be of use when trying to acquire new customers, increase
loyalty and learn about customer buying habits. Its crucial to keep this
information protected and out of the hands of fraudsters. You must build
consumer trust and confidence while they are connected to you or your app. In
order to maintain consumer confidence in this environment, it is the
responsibility of the merchant to keep their information safe and secure.
Mobile transactions provide consumers with flexibility,
convenience and value while offering merchants the ability to reach their
customers, learn more about them and specifically measure the effectiveness of
mobile marketing programs. When building mobile technology that has the ability
to capture and store personally identifiable information, companies should take
into consideration how security will be maintained. Through identity
verification and authentication, merchants are able to confirm that a user
is who they say they are prior to a transaction being approved. Verifying an
identity will help keep your data secure and fraudsters out of your
system.
[Contributed by EVS Marketing]
